Oct 06, 2021
Have you heard the dumb words that Seo is dead? It is partly true by the way.
Old school techniques of Seo used to improve your rankings are dead. In the early days, people had been outwitting Google by stuffing keywords and ranking higher. But now, they can’t use this method as Google has become smarter than ever.
It’s the time to bade farewell to ancient Seo techniques if you want to survive the evolving algorithms of search engines.
I am going to provide several ways to improve ranking through innovative Seo techniques.
So, stick to this article to improve your business visibility.
Google has been updating its algorithms continuously since its inception. Primarily, updates depend upon the growing web searching and indexing.
At the start, it was a small search engine with a tiny database. With time, it has outgrown into the unofficial gateway of the internet, getting 3.6 billion searches per day.
To provide the best results, they have to give the exact results.
The growing database indicates that Google has multiple options to show the end-user and to give the best-matched results, it needs to update its algorithms.
Therefore, Google has employed artificial intelligence bots that not only index the websites but rank them according to relevance and other factors.
Thus, when you search a query, you get the best results on the first page.
Initially, people used to stuff keywords into their content to create a semblance that their content was the most relevant.
Stuffed keywords gave it the notion that the content was relevant and should be ranked better. But now, Google has upgraded its search mechanism and simply consider such techniques as black hat Seo, thereby not entertaining such content.
It is important to note that now Google ranks an article through LSI or Latent Semantic Indexing.
It means if your content contains meaningful words related to your content then chances of ranking are higher.
Now, you don’t have to put some words or write only on the title, rather you have to add different insights related to content to rank it better.
You can’t rank your website without knowing what your readers want. Thanks to the forums websites like Quora and Reddit.
These forum websites inform you the personalized information as people are directly posting questions to get their issues solved.
Both these forums are best for pinpointing the right keywords. Moreover, you may draw a bigger picture of your article to attract more readers.
Google has updated its algorithms so you must update your content. Gone are the days when you could get away with your content quality easily.
Before updates, people were writing the content solely for Google. But after the advent of Rank Brain, Google has made it compulsory to write content for the user.
Google says that its Rank Brain algorithms rank your content based on its user likeness.
The more the reader likes it, the higher will be its ranking.
In other words, if the reader stays at your website for a long time, it will increase its ranking.
You can optimize your content by increases its CTRs and decreasing its bounce time.
It means you should make your website mobile-friendly because a lot of traffic comes from mobile phones.
Statistics show that 60% of searches are carried out on mobile phones.
If your website is not optimized for mobile phones, then people will not stay on your website because they will find it difficult to figure out and ultimately leave your website.
It will increase the website’s bounce rate and decrease its ranking. Therefore, you have to make it responsive.
A responsive design means a website that works perfectly on the mobile screen and provides a customizable experience.
There is no perfect blog post on this earth. Each time you write an article you get a notion that you have written enough information to make it lovable and rank-able.
But by the time, the knowledge grows, and you feel that you have to write on this topic again. Here are two choices you may take.
First, you may write a new series of blog posts on this topic, or you may write some new posts and update older ones.
Updating older posts is the best idea because
Therefore, smart working is important in ranking a website.
If you want to increase your website’s traffic, then create and employ infographics in your website content.
Infographics mean a graphic or picture containing lots of information. People take interest in reading infographics as compared to visuals because they attract more.
Scientists have discovered that 90% of the information received by the Human Brain is visual.
Therefore, humans have an innate inclination towards seeing things. Seeing takes less energy as compared to reading large texts.
You can use different graphics tools like Canva to create infographics but keep in mind the graphic should contain information.
Writing detailed content is a better Seo technique and may help in ranking better. This technique is search engine-oriented. If you write longer content as compared to your competitors, you are giving an indication to Google that your content is more detailed and better than theirs. Google considers you an authority in the subject matter.
Hence, you should use write long content at least longer than top searches. Try to elaborate on each detail of your blog post to make it as clear as a mirror.
Use social media platforms and forums to increase traffic:
By social media, it implies SlideShare, Quora, or Redditt. There are some other platforms as well.
I am talking about some serious learning platforms where you create content that is valuable for users. For example:
Your older posts may have more visitors so you should link them with newer ones to divert traffic to new posts.
Moreover, this technique is better to spread uniform traffic among the whole website. Moreover, it increases the page authority of a low-traffic webpage.
In addition, Google will find it difficult to index websites that are not linked to older posts. Therefore, links your blog posts internally to get maximum traffic and to make your pages relevant.
Google updated its Hilltop algorithm which was based on research papers and publications. This indicates that your content contains a lot of information and is worthy of ranking.
Hilltop also benefits the readers as they get credible information from other sources. Moreover, such papers testify to your claims because you can add them to develop reasonable arguments.
Three to four outbound links seem sufficient to get your content ranked on SERPs.
Backlinks are the URLs of your website posted on some other websites. High authority websites have high domain and page authority that means they show a high ranking on Google.
Once you link to these high-authority websites, you get a boost in your ranking. Therefore, you should link your website with high DA websites.
The method is simple, you have to outreach the webmasters for guest post articles and links.
This method is also called dead link creation for Wikipedia. As you know Wikipedia is an informational platform where you can find information about almost any topic.
How to find dead links for Wikipedia?
You can locate them through google
Wikipedia uses do not follow links however, its DA helps you boost your ranking.
Keyword research is not a difficult thing if you know the right tools to do. Websites ranked on the top use the high search volume keywords.
It is easy for you to get those competitors' keywords by keyword planner tool or ahrefs.
Also, check out Google’s auto-suggestion and related questions to create a keyword cluster.
By using these keywords, you can easily rank on Google without much effort.
Your blog post titles are responsible for high or low click-through rates. If your titles are engaging and well optimized, you may get a chance to increase your traffic organically.
The best way to optimize your titles is by incorporating the right number of keywords. Using multiple keywords in titles makes them look engaging. Also, it covers a wider range of audiences.
Nevertheless, the titles should not look spammy otherwise you will not be able to get what you want.
Hence, add naturally written titles with reasonable information that makes sense.
Google search console is a tool developed by Google to provide you the best services and hands-on approaches to fixing errors.
In addition, you can use it to update new sitemaps of your website. Moreover, you can use it to get the keywords people use to reach your website.
With a search console, you can fix an error like page 404 not found. This error occurs when a web crawler does not crawl your page.
To correct it you can sign in to console and check errors and chick fetch as Google.
Moreover, you can update new sitemaps to ensure error correction. To increase more traffic, search for the keywords in Google console and see if you can further optimize your content creation.
Google has a first link priority rule which describes the link coming at the top that will be indexed. This rule is liable to links from the same source only.
Therefore, you should give your preferred website link at the topmost of the article and add other links subsequently.
Your website metadata is the information about your content telling Google the type of data it contains.
Metadata can be of two types. One is the meta title and the second is the meta description.
Your webpage is given a title you specify at the top of the webpage.
It often explains the document type and char codes. It indicates the content type written at the top of a webpage when opened.
This description optimizes the web pages and is crucial in attracting readers to click on the websites.
From Seo's point of view, both metadata are vital for a website’s ranking.
Besides text, images are an important part of any content. Images not only attract the reader’s attention to stay on the website but also encapsulate useful information in a small space.
However, how does a reader track that information if he is impaired or using a text-only browser?
Therefore, you must use Alt tags with images to hint both the user and the search engine about the image type.
Google indexes the whole webpage including comment sections as John Muller said in one of his tweets.
Therefore, it is a good exercise to optimize your comment section.
It can increase your Seo because good comments can be a good ranking factor.
Ranking automatically through snippets is another way to increase your visibility. You can do it by:
A Feature snippet tells how well designed and formatted your content is.
Google Discover is an innovative medium to diversify your audience. It is an important channel to get more traffic.
You can optimize your content by adding high-quality images, which feature your content in Google Discover.
There are a plethora of ways to optimize your content and make it Seo friendly. There isn’t a trace of doubt that you would like to reach the pinnacle of your online business if you have a website or a blog.
However, it demands you to learn innovative and advanced Seo techniques to rank your website on top SERPs.
The above-mentioned techniques provide you a detailed analysis of Seo and Google’s behavior. Thus, plan your content according to these techniques and see the difference.